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outreach | a-stra
"a-stra®"
process for mutual strategy development with artists:
a-stra 2007
David Jourdan
a-stra 2006
Katja Razumovsky (www.razumovsky.at)
Objectives
For navreme, the artists’ work is meant to provide examples
of future-oriented views, projections, connotations, visions
or scenarios for the company, and to trigger joint considerations
on conception, design and implementation processes.
By cooperating with navreme, the artist benefits from enhanced
visibility and reputation, insights and recommendations by the
company, as well as the right to refer to this cooperation in
her/his portfolio.
Process
The following steps are undertaken, in cooperation with navreme:
1) Study: the artists studies the navreme
web-site (especially newslog), and the latest strategic plans in
detail, and engages in a mutual dialogue with navreme members;
2) Production: on this basis, produce a
piece of conceptual art, a part of which can be rendered in the
Internet on a special art-space of the navreme web-site, and 2 copies
in printed form (format 100 x 100 cm, deadline 2006: 20 January);
3) Message: the strategic message from
the artwork to navreme, and vice-versa, is to be discussed with navreme
in a joint meeting;
4) Presentation: a joint public
presentation will be arranged (2006: at birthparty on 28 January);
5) Exploitation: the copyright for all
products will be held by the artist, and by navreme for the process.
However, navreme will be granted the right a) to present the product
publicly together with the artist; b) to permanently feature the
electronic version of the product on its web-site; c) to host one of
the 2 copies of the hard-copy in its offices on the basis of a
permanent loan, with the option for eventual acquisition.
6) Resources: navreme will cover
(moderate) production costs and compensation - to be agreed with the
artist.
Outcomes
Eventually and growing year by year, a gallery
of a-stra products will create a vision of navreme over time. The
hard-copy outcomes will be hosted in the navreme office, and electronic
versions will be featured at a special art-space
of navreme's web-site. This may include links to similar a-stra
processes and events at navreme’s partner companies
throughout Europe.
a-stra 2006
For 2006, agreement has been reached with the Vienna-based painter
and conceptual artist Katja Razumovsky (www.razumovsky.at).
See the art-work, the text of the moderation of a-stra
2006 by Christian Muhr at the navreme 5-years anniversary
party, and the video produced.
a-stra 2007
For 2007, the French artist David Jourdan, concept artist living
in Vienna, who employs diverse media and language to launch
his cultural and political messages in public space. His 2004
poster campaign "willkommenimwunderland" (welcome
to wonderland) framed a critical counter message on occasion
of the EU enlargement. He also runs a publishing scheme of art
books.
a-stra 2008
For 2008 et al, participation will be by invitation, calls for
proposals, and a selection process based on previously published
criteria.
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